Where each number comes from when you compare software

Every number in the build, buy or rent calculator has a source. Here is where to find each one, and how sure we are of it.

We give every number one of four labels:

  • Quote. A price someone gave you.
  • Pricing page. A price a seller published.
  • Own records. Something you can count or look up yourself.
  • Estimate. A guess. Estimates are normal. Hiding them is not.

Sources checked 19 October 2026. Prices and indexes move, so check the date.

Subscription price per person

Use the price on the vendor's own pricing page, for the plan you would really need, not the cheapest one shown. Check whether the price shown is billed yearly. Prices change, so look on the day you compare and never use a number from memory.

Source type: pricing page

Is it billed yearly?

A low monthly price can assume you pay for a full year. Find the line that says billed annually or billed monthly, and use the one you would choose. Priced by usage? Use a busy month.

Which plan do you need?

List the features you will use every week. Find the cheapest plan that has all of them. If a feature is on a higher plan only, that plan's price is your price.

Example (invented numbers): $12 per person a month, for 5 people, is $60 a month and $720 a year.

Number of users

Count everyone who needs their own login, plus anyone you plan to hire in the next year or two. Per-person pricing grows with your team, so a price that looks cheap for five people can look different for seven. Count from your own records, such as your payroll or team list.

Source type: own records

Example (invented numbers): 5 people today and 2 hires within two years makes 7. At $12 each that is $84 a month, or $1,008 a year, not $720.

Price rises

Subscription prices can rise after you sign. Vertice's SaaS inflation index put SaaS price inflation at 16.4% in June 2026. Vertice sells procurement software, publishes no method, and its figure moves each month. The calculator's worst case adds 10% a year to subscriptions and yearly fees. That 10% is our assumption, not a forecast.

Source type: estimate

Source: Vertice SaaS inflation index.

Example (invented numbers): $720 a year with a 10% rise each year is $720, then $792, then $871. That is $2,383 over three years, against $2,160 if the price never moved.

Ready-made template: price and yearly fee

Find the one-time price and any yearly fee on the seller's product page. Search for your type of business plus the words management template. If you find nothing, mark the option as having no price yet and leave it out. Put 0 for the yearly fee only if the seller charges none.

Source type: pricing page

Also ask whether it needs a paid app to run in. If it does, add that app's price for a year.

Example (invented numbers): $300 once and $120 a year is $300 + 3 × $120 = $660 over three years.

A developer's quote

Get a written quote from a developer or agency. If you have none yet, ask one or two for a rough range and use the middle. A range is more honest than a single figure. Ask what the quote includes, and whether fixes after delivery are in the price.

Source type: quote

Example (invented numbers): Two rough ranges come back at $5,000 and $7,500. The middle is $6,250.

Yearly upkeep

Ask the builder for a yearly figure that covers hosting, fixes and small changes. If they will not give one, test 15%, 25% and 40% of the quote a year. We found no source for a single yearly percentage, so all three are our assumptions.

Source type: quote if the builder gives one, otherwise estimate

The calculator starts at 25% of the quote a year and uses at least 40% in its worst case. Your own past invoices beat all of these. For the same question with seats, see custom vs off-the-shelf software.

Example (invented numbers): On a $6,000 quote, the cases are $900, $1,500 and $2,400 a year. Over three years: $2,700, $4,500 and $7,200.

Hours to build with AI

Nobody knows exactly, so write your honest guess. Then plan for double that. For the worst case, plan for four times it. That multiple is our assumption, not a measured rule. First guesses leave out testing and fixing, and studies find that estimates usually run short.

Source type: estimate

Flyvbjerg and Budzier studied 1,471 IT projects. The average cost overrun was 27%, and about one in six overran its budget by 200% on average (paper). In another study, people predicted that their own tasks would finish sooner than they did (Buehler and others, 1994). A simple tracker might take a weekend and a multi-user system weeks. Those are our examples, not measurements.

Hours are not the only cost. Veracode gave more than 100 AI models 80 coding tasks. The code had a known security flaw in 45% of cases (Veracode, 2025; Veracode sells security scanning). An AI coding assistant once deleted a live production database for a user who had told it not to change code (OECD AI Incidents Monitor). That is one documented case, not a rate. Before real customer data goes in, have someone check the logins and keep backups you have tested. The calculator does not price this.

Example (invented numbers): A guess of 20 hours becomes 40, and 80 in the worst case. At $30 an hour that is $1,200 and $2,400 of your time.

What your own hour is worth

Use what you charge a client for an hour. If you do not bill by the hour, divide your monthly income by the hours you work. Or use what it would cost to pay someone to cover that hour. An hour spent building is an hour not spent selling or serving clients. It is never free.

Source type: own records

Example (invented numbers): $4,800 a month ÷ 160 hours = $30 an hour.

AI tool and builder credits

Add up the monthly plans for your AI assistant, app builder and hosting from their own pricing pages. Use the plan you will need after launch, not only while building. Check whether your builder charges in credits or by usage, and whether hosting and AI features in your app draw on the same allowance. Note the date.

Source type: pricing page

These pages change. Write the date you looked next to the number.

Example (invented numbers): $45 a month is $540 a year and $1,620 over three years.

Years of use

We default to 3 years. US tax law depreciates off-the-shelf computer software over 36 months, which is a real anchor for that choice, not a rule for your business. An AI-built app may need rebuilding sooner. That is our assumption. Ask your accountant about tax.

Source type: estimate

Source: 26 U.S.C. 167(f). You can set 1 to 10 years in the calculator.

Example (invented numbers): A $720 a year subscription costs $720 over one year, $2,160 over three and $3,600 over five.

Questions

How much does custom software cost to maintain per year?

We found no source for one reliable rate. Ask the builder for a figure. Without one, test 15%, 25% and 40% of the build cost a year, or 2, 5 and 10 hours a month if you build it yourself. All of these are our assumptions.

How do I value my time?

Use what you charge a client for an hour. If you do not bill by the hour, divide your monthly income by the hours you work: $4,800 ÷ 160 hours = $30. An hour of your time is never free.

How much do SaaS prices rise per year?

Vertice's SaaS inflation index put SaaS price inflation at 16.4% in June 2026. Vertice sells procurement software, publishes no method, and the figure moves each month. We use +10% a year as a labeled assumption.

How many hours does it take to build with AI?

Nobody can say exactly. Write your honest guess and plan for double. Use four times it as the worst case. Both multiples are our assumptions. Across 1,471 IT projects, the average cost overrun was 27%, and about one in six overran its budget by 200% on average.

Why does the calculator use 3 years?

It is our default. US tax law depreciates off-the-shelf computer software over 36 months, so 3 years has a real anchor. It is not advice for your business, and you can change it. Ask your accountant about tax.

Run your numbers

The calculator asks about people, price, a ready-made cost and yearly fee, a quote and its upkeep, your hours and what they are worth, AI tool costs, upkeep hours and customer data. You only answer for the options you pick. It marks which numbers are yours and which are examples.

Run your numbers →

For the full decision, read the build, buy or rent framework. To see how the math works, read how it works.

Sources

Anything not listed here is our assumption or plain advice, and is labeled that way. This is not financial, tax or legal advice.